Internal link building connects pages within your website in a way that helps both search engines and users find and understand your content. For home service websites, proper internal linking ensures your service pages get the authority they need to rank well in local searches.
Service page interconnection
Blog-to-service page linking
Location page optimization
Navigation menu optimization
Footer link structure
Breadcrumb implementation (if website platform allows).
Distributes page authority throughout your site
Improves user navigation and experience
Helps search engines crawl and index your pages
Increases time spent on your website
Reduces bounce rates
Strengthens service page rankings
Link from blog posts about maintenance to service pages
Connect related services (electrical and generator installation)
Link location pages to main service pages
Create topic clusters around your main services
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